In Google alone over 500,000 searches are made relating to the pressure cleaning industry in the United States alone. That is potential customers searching for pressure cleaning, power washing, pressure washing, concrete cleaning, house washing and other industry related searches.
Pressure cleaning or high pressure water cleaning is a service that has been around for approximately 50 years. It is very popular in the US and many other parts of the world, because it is cost effective and can transform the appearance of a house or property.
Pressure cleaning can remove many common stains such as general dirt, moss, mould, oil, grease, paint, blood and tree sap. Any type of substrate can also be cleaned with pressurised water such as concrete, brick, pavers, sandstone, wood, metal, plastic outdoor furniture, natural stone and tiles.
Marketing is probably the most important function of your business. You must generate customers or you will go out of business. The yellow pages has been highly effective to create customers for many years and probably would be the most effective form of advertising over the last 20 years. However, the times have changed and we have now entered the digital age.
Even the older generation have realized that the internet and computer technology is the way of the world now and it simply cannot be ignored.
SEO or Search Engine Optimization is now the new yellow pages. It puts your message in front of ready to go buyers and it widespread. Just about every home and businees in the United States has access to the internet. When people look on the internet and find your company details, they are ready to buy.
Flyers, Radio or TV ads, signs or billboards, direct mail have their place but they are not targeted traffic. People who read a flyer or billboard or the like are not necessarily looking to engage in pressure cleaning services in the immediate or near future so it is not the most effective style of marketing. You want to prioritize your message for those customer or buyers who are ready to buy, people who are seeking out you and not the people who you are seeking out.
When some body logs on to the internet opens up Google and types in pressure cleaning into the search field, it is a safe bet to say that they are looking for pressure cleaning services in the not too distant future. I do not know about you but I would prefer to have my message in front of 10 of those people as opposed to 50 even 100 or 500 people who are considered cold or random and not qualified who have demonstrated no desired for pressure cleaning services.
The return on investment for prominent search engine rankings in my opinion is the best option for passive marketing. Of course it is a good idea to have a short list of the customers you want to work with and have a plan on keeping in contact with them as well. However this is not passive and requires your time and energy, therefore cannot be leverage as effectively.
If your business does not have a good online presence, re-think your marketing strategy today!
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