With so many alternatives to advertisement and promotions, finding a promotional products supplier has become secondary to finding firms to improve company websites and internet identities. Is the effectiveness of promotional products outdated? Are there still advantages to setting aside a budget to give out these things to clients and prospective customers?
The advantage of promo items like pens is simple-people like getting free things. It does not matter whether you spend for a fancy freebie or just give out generic and token items just to implant your name into clients, people will most likely be grateful for whatever you give them. This instantly gives you a good reputation before clients even do business with you.
Promo products like pens are long term marketing strategies. They can still get you new clients years after you give them out. This is the reason big corporations, like pharmaceutical companies, do not let go of their promotional products despite being popular brand names. It is a cost effective method compared to other outbound marketing strategies.
As there are still advantages to finding a promo products supplier and giving your clients free things to remember you by, the question now becomes about which product to attach your name. When selecting products, look for usability. Things like notepads and pens are always relevant no matter who you give them to.
If it is possible, avoid products that cannot be lent or are easily disposed of. People discarding your pens or lending them to someone else is still beneficial. Someone can easily pick it up and use it, exposing your company to a different circle. T-shirts might be fun to give your employees but not your big named clients as the chances of them wearing your company shirt are slim.
Whatever product you choose to advertise on, try to make it as relevant as possible. It makes for easier association if you are a law firm and you give away pens and papers instead of giving away totes. This also shows creativity. If this is not possible for you, you can use your imagination and find an innovative items supplier to give away unique items instead.
Make the promotional product as relevant to your target audience. If you have a company that will benefit from many young clients, make your product appealing and useful to the youth. Try the weather and time of year if you are planning to give away fans or umbrellas. If you give weather sensitive products off-season, you run the risk of clients keeping them in storage, leaving you without exposure at all.
More companies may be forgoing promo items like pens to improve their internet relevance but providing customers freebies are tried and tested ways to keep in their good graces. As important as it is to invest in good advertising, keep providing these items if you can afford it. The indirect promotions you get from these products are invaluable in the end.
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