Four Ways to Enroll Clients Into Group Programs

While individual coaching is the fastest path to cash, sometimes people prefer to run groups. If you have a busy practice, groups can be a wonderful way to leverage your time, so you get paid by multiple people for the same time slot. If groups appeal to you, here are a few tips to enroll clients.

1. Networking

When networking, nothing compares to being a member of BNI. Business Networking International offers membership groups on a city by city basis with exclusivity. In other words, there is only one of each type of business within the group. That is a big advantage since what it means is you'll have no competition within your own group.

Regardless of where you join, the group format is often the same, giving you 30 to 60 seconds to do a "commercial" or elevator pitch to promote your business. This is the perfect time to talk about the group you are trying to fill. Keep in mind that you are not trying to get fellow members to join, but looking for referrals from outside the membership.

Group members act like your personal sales force which is the beauty of this global network. So, members will likely be on the lookout for people who would be a good fit with what you are offering.

2. Speaking

Book a few speaking gigs to get in front of prospects.Work the new group into your talk and wrap up with a special offer promoting the group.

3. Ezine and Warm Letters

Other ways to gain enrollment include sending an announcement in your ezine with or without a special offer.You can even mention the group and what you are doing in your warm letters that you send to your contact list.

4. Special Events

Another option is to offer a special evening event that might be free or low cost, like $20, to attract prospects to join your group.This event also helps build your data base at the same time and gives prospects a chance to get to know and like you. A firsthand experience with you can be very enticing, helping people decide to become a group member.

Your Client Attraction Assignment

Do you have a program that would work well with a group? Review your offerings to see if running a live, in-person group would be a good addition to your current programs. This is a great way to help more people at an affordable price without sacrificing your any revenues.

This news article is brought to you by POST-DIVORCE - where latest news are our top priority.

The World of Internet Marketing

Marketing is central to most businesses and now even professions have a part of their jobs where they are marketing either themselves or the products they have and the like. So marketing has a broad impact on our lives whether we are aware of it or not.

The interesting thing is that though marketing is absolutely vital to your business it is hard to know how much of what is working! So the top management may decide to spend less money following through on a particular part of their marketing campaign only to find out that it was driving their sales!

Not only that, many people think that building flashy websites will take care of all their problems and take care of their marketing but that is far from true.

Internet marketing is no different as it too aims to take your business to new heights and reach out to your target audience and make your presence felt in the niche of your choice. The reach of the internet has grown vast over the years and has created new meanings to the phrase- reaching out to your target audience. This game changer however has not affected everyone equally but has had an impact in the way all businesses function. The brick and mortar businesses can also no longer ignore this platform any more. Doing so would affect their long term prospects.

Online marketing, also known as Internet marketing comprises of search engine marketing i.e. search engine optimization, pay-per click and social media marketing etc. Marketing, as with most things, should have a holistic approach which increases the visibility of your product or services in the eyes of your target market.

Search engine marketing has huge benefits and allows you to raise your visibility to search engines and therefore people who you are looking to target. Organic search engine optimization may turn out to be cheaper for some but PPC has its many benefits too.

Over the years, social media has also grown by leaps and bounds. The traffic on these sites has grown exponentially and has become so varied that it includes nearly all age groups and demographics. So it makes sense for businesses to increase their presence on these sites and use these as portals to directly connect with their audiences'.

Many smaller businesses have benefited tremendously from this kind of exposure. They can post updates and directly connect with customers for events' or for creating awareness about new products that are about to be launched.

This news article is brought to you by MOVIE CRITIC NEWS - where latest news are our top priority.

Increase The Impact And Effectiveness Of Your Website

You have approximately 8 seconds to grab the attention of your website visitors before they lose interest and click elsewhere.

This means that your website has got to be good - it has got to work very hard to engage the visitors' attention and quickly demonstrate that your business has the solution to their problems.

The following ten tips are designed to ensure that your website both grabs attention and then converts that attention into whatever action you want your visitors to take.

Be Very Clear On Your Website's Objectives

Lots of website owners are still not clear what they want their website to achieve.

It's vital that you decide whether you want your visitors to buy something immediately or to pick up the phone and contact you or to request more information etc.

It doesn't matter what response you want but you must be clear in your own mind so that the text is written accordingly and the website is designed appropriately.

Content Is King

Content is crucial both for your visitors and for Google.

Your visitors are looking for solutions to their problems so they want high quality content, well written, up to date and different to what they can find everywhere else.

Google also loves high quality content. If Google deems your site to have lots of top quality information that isn't just parroting other sites, it will reward you by making your site visible to its users.

The Magic Word

When writing your content, make sure you use the magic word - YOU.

Remember your website isn't about you, it's about your readers. By writing in this way you are personalising your content to your readers. In effect you are holding a dialogue with the reader and making him or her the centre of your focus.

Include Your Keywords

You must ensure that your website can be found by people looking for your product or service. Search engine optimisation is a very complex and continuously changing topic. One thing you must ensure is that you include your keywords appropriately within the text.

A note of caution here is if you "key word stuff" ie use your keywords too many times or inappropriately Google will penalise you.

Visitors Don't Read - They Skim

The sad thing is that website visitors don't read your text, they skim it. Large, intimidating blocks of copy will encourage your visitors to click away..

With this in mind, make sure your copy is short and sharp.

• Short sentences hold the attention.
• Bulleted lists are easy to skim.
• Sub heads break up the page and give you a very quick feel for the content.

Make It Easy For Them To Contact You

With any luck, your visitors will want to contact you. Make it easy for them. If your visitors have to go to the Contact Us page they may not bother. Have your phone number and email address prominently displayed in the top right hand corner of every page.

Tell Them What You Want Them To Do

As I said earlier, you must be clear what you want your visitors to do. You must then tell the visitors. Give them a call to action.

"Call Us Today"

"Fill In Your Contact Details"...

"Download Our Special Report"

Whatever it is make sure you include a call to action on every page.

Make It Look Good

While content may be king, people also buy with their eyes.

Make your site look good. Make it aesthetically pleasing. Use a good designer. Include plenty of visuals.

However take care that design doesn't get in the way of your messages.

Don't Underestimate The Power Of Testimonials

We can all say how good we are. But how much more impactful is it when someone else sings our praises?

Make sure you have a testimonials page but also include a few on the home page. Get as many testimonials as you can. If you have loads of testimonials, people may not read them all but they will get the message that lots of customers think you're great.

Get Their Contact Details

One of the primary objectives of websites is to get visitors contact details. To achieve this you must offer them something of value for which they will exchange their details. Special reports or white papers to download are the normal offering but if you can think of something of even greater value then the number of people taking up the offer will increase.

Once you have the contact details you can start marketing to them directly.

How to Survive Summer Slowdown Syndrome

It's almost Summer, the time of year when clients - even the ideal ones - tend to disappear from your holistic health practice. Several factors can contribute to Summer Slowdown Syndrome - schedules change, people travel, their kids are out of school, house guests come to visit, and so forth. Your holistic health practice can suffer a serious setback over the summer, which can have a cumulative effect by August, with significant income loss. Then you're faced with a challenging rebuild phase to get back on track. Or you can plan ahead for a thriving summer business and a smooth transition into a busy, productive Fall.

Preparation is the key to surviving Summer Slowdown Syndrome in your holistic healthcare practice. You need to plan and prepare now, in the Spring. Don't wait until things slow down - that's like fixing the roof when it's raining! Plan throughout the year, and step up your preparation now, in the last few weeks before Summer.

Let's look at some strategies to help holistic practitioners survive Summer Slowdown Syndrome:

1. Create a Summer Slush Fund

Save money every month throughout the year to create back-up funds for summer. Then if business slows down for a couple of months, you can rest easy, knowing that you are financially prepared. If you plan well for summer and don't need the savings for business and living expenses, you can either keep it tucked away for a rainy day, invest it in business or personal development, or treat yourself to something special.

2. Offer Packages and Programs

Enroll clients in prepaid, pre-scheduled treatment packages, for example 6 or 12 sessions. Promote your packages with a 'drip campaign' - several weekly announcements via various media - email, postal mail, phone. Make sure you mention the benefits for clients, such as keeping up with their health care, staying fit for summer sports, cost savings, etc. Give price incentives - the more they buy, the more they save. Let clients know that a limited number of treatment packages are available for preferred clients only - the impression of scarcity boosts sales.

One of the benefits of selling treatment packages is that clients are committed to a certain period of time or a specific number of sessions. Be sure and put a time limit on use of the prepaid sessions, such as June through Labor Day. When set up properly, treatment packages minimize the number of clients who let summer distractions disrupt their ongoing health maintenance. Selling prepaid packages makes your schedule and your income more predictable.

Offer special fees on your Summer Vacation Package, such as a 2-3 month prepaid package of weekly, semi-monthly or monthly treatments. It's a good idea to create benefit-driven treatment packages that focus on a specific condition, problem or issue, such as "Golfer's Hip Help" or "Summer Nutrition Booster." Be sure to offer an irresistibly attractive deal - focus on the benefits and emphasize the savings compared to your single session fee. Accepting credit cards payments, allowing more people to afford treatment packages. (Hint: Don't lower the fees on individual sessions, because you want people to buy the package, to keep your schedule full and your income stable.)

3. Host a Summer-Themed Class, Workshop or Event

You will make more money per hour with groups than with individual sessions, while clients save money over private lessons. Find out what your target market wants within your area of expertise and create a workshop for their needs. For example, teach basic techniques for relaxation or simple aches - e.g. "Self-Care for Summer Sports Injuries." With kids out of school and families spending more time together, consider hosting a special summer family event, solo or w/ colleagues, where kids and parents do health-related projects, such as "Dad-Daughter Cooking Class," "Kid-Friendly Gardening" or "Family Massage Night." Get started in the Winter for this one: organize a Summer Health Fair.

4. Market to Summer Visitors and Tourists

If you live in a place with summer tourism, this can be a lucrative seasonal niche. Contact hotels, resorts, B&Bs; explain your services and ask for their referrals (e.g. for guests who need a massage or chiropractor for a vacation sports injury or a stiff neck from sleeping on the plane). Team up with colleagues from other modalities to form a Visitors Holistic Health Service with hotel and/or walk-in appointments at your office. Have some brochures designed and printed. Get featured in tourist publications or on your Visitor Info TV Channel. Advertise in airline and travel magazines. Send a press release to your local newspaper. For media attention, get established as an expert in your field. For personal safety, if providing hotel room calls, establish a relationship with hotel management, use valet parking and request a concierge escort to and from guests' hotel rooms. To save wear and tear on your body, if carrying equipment such as a portable treatment table, it's worth tipping a bellman to deliver it to the client's room.

5. Join Summer Fun and Games!

Volunteer with summer sports teams - your kids' or your own! Offer sideline muscle rubs and ice packs, for example. It's a golden opportunity to market your practice to teammates, coaches and parents; give them Intro Coupons. Make creative goodie bags relevant to your holistic modality, filled with healthy treats, and a coupon for a Free Consult, Assessment or Intro Session with you, such as a 20-minute "Summer Swimmers Special." When my kids were young, I volunteered in their Summer Fun Program, teaching family massage in the Kids Fitness Class, which generated some teachers and parents as new clients.

6. Start an Employee Health Service

Contact a local business or company about offering their employees a brief introductory consult or treatment in your specialty, at their location or at your office. Do this regularly throughout the year or a one-time corporate event early in the Spring to generate new clients to whom you can market your summer specials. Starting in the Spring, give them an IFO (Irresistible Free Offer), such as summer health tips, a complimentary Assessment and Treatment Plan, or a brief intro treatment such as the 'Computer Abusers Shoulder Rub.' This strategy is effective promo for drawing interested prospects into your office and gives you an opportunity to convert them into long-term clients.

Hopefully, these ideas will help your holistic healthcare practice survive Summer Slowdown Syndrome. But if you get a late start with summer planning and your business does wane, you can use the extra time to your most profitable advantage with these ideas:

7. Tackle a Big Project

Take advantage of the reduced client time demands to get something done that you've been putting off - launch a website, introduce a new product, pre-write your newsletter articles, develop a workshop, set up a Joint Venture with a colleague, to name a few. Be sure to mention your exciting changes in your monthly Update Letter and weekly ezine.

8. Take a Vacation

Get some R & R to recharge yourself for the upcoming busy Fall and Winter seasons. Take a trip, or simply spend time at home with family and friends - relax in the hammock, have a picnic, go for a swim, take a hike. Get some good self-care - bodywork, exercise, rest, fresh summer produce.

9. Prepare Your Fall and Winter Marketing Campaigns

Plan and start your Fall Marketing Campaign by doing at least one marketing activity each week during the Summer, to promote programs such as: Back-to-School Specials (Intro Coupons for teachers, athletic coaches, pediatricians); 'Leaf-Raker's Remedy'; Trick or Treat Bags - modality-related healthy goodie bags for clients and biz associates); a Winter Holiday Party for your clients, prospects and business associates.

You can also get a head start on your Winter marketing. Plan to start promoting Holiday Gift Certificates over Thanksgiving Weekend. Get ahead of the game by ordering or printing your GCs early. Plan your holiday season launch with a Thanksgiving Weekend party to tie in with your Holiday Gift Certificate promo. Pre-write the invitations and create a 'drip campaign' to clients and prospects starting in early November. Prepare client greeting cards and gifts to avoid the holiday rush. Pre-write and pre-schedule Fall/Winter ezines, blog posts and Tweets.

There's a huge variety of marketing strategies you can implement to make sure your clients don't forget you over the summer - even if they don't come in for a while. So if you didn't plan ahead and you end up experiencing Summer Slowdown Syndrome, use your time wisely to get your practice ready for a very busy and profitable Fall-Winter season.

Use stay-in-touch marketing vehicles, such as emails, newsletters and postcards to inform clients of your upcoming programs and promotions, and to keep you on their mind during the distractions of summertime.

Remember - All businesses ebb and flow. With a private health practice, there is typically a spike in demand at the start of the New Year and in the beginning of the Fall. Business typically tends to slow down in the Summer and from Thanksgiving to New Year's, when people get distracted by travel and holiday activities. So you need to plan ahead to avoid a slump in your practice during these times. It is crucial to minimize the impact on your practice by leveraging the busier times to prepare for the slow months and vice-versa - using slow periods to organize for busier times to come. Avoid the roller coaster ride of seasonal ups and downs with careful planning, consistent marketing and regular implementation.

Clarify your Plans and Actions

Write out your answers to the following questions to help you decide which of the Summer Slowdown strategies you will implement:

~ Has your practice ever been affected by Summer Slowdown Syndrome?

~ How will you address it this year?

~ What will you do now to avoid Summer Slowdown Syndrome in the future?

~ How many more activities can you think of to avoid Summer Slowdown?

~ What will you do this summer to prepare for Fall and Winter?

~ What specific times can you commit to for these things?

With ingenuity and pre-planning, you can maintain a thriving holistic health practice during the summer slowdown months or use slow summer days to strategically position your business for a thriving fall and winter season.

This news article is brought to you by ATTRACTION - where latest news are our top priority.

Use Pre-Event Marketing Strategies for a Successful Event

Marketing and promotion of an event is extremely fundamental to its success. Hence, event organizers, worldwide work on various pre-event and post-event marketing strategies to promote events to a large-scale audience. However, pre-event marketing tactics are extremely crucial in order to increase event attendance and simultaneously converting the majority of your potential leads into confirmed attendees.

However, for successful affairs, organizers must focus on activities that can help them to get the word out. There are numerous pre-event marketing strategies and all of them can be used in different ways. As an program organizer, you need to figure out, which one is going to work out best for your event. We have come up with some exciting ideas to help you to create innovative marketing campaigns for your events.

Announce your event in the local newspaper - Although newspaper ads are losing popularity in this digital era, experts believe that there is still a margin of effectiveness in this strategy. Newspapers have a volume reach out to the local audience.. There are a variety of sections where you can advertise your event, like community news, city events, etc. What you can do is send out a news release a week before highlighting the special aspects of the event and get the local newspaper to publish it.

Create an Event Blog - An event blog is a great way to approach your potential attendees in the shortest possible time. Readers will be more interested in getting access to important information about your affairss from the blog. It is likely to keep them engaged. A great way is to write interesting articles about the event and some original aspects that will take place on the day. You can research about the event and your target audience. It will help you to highlight the best bits that may be of interest to your target audience. By doing this, you can build a connection with your event attendees and thus inspire them to be present at the occasion.

Email Marketing- Email marketing is a proven method that assists in a significant rise in attendee numbers. By doing this, you can not only stay in touch with your prospective parties but at the same time deliver updates about your event on a regular basis. It is likely to help you develop a cordial relationship with your program attendees. You can increase the frequency of email marketing when you deem necessary.

Experts believe that the pre event marketing activities is directly responsible towards a great turn out. An effective marketing strategy enables you to get the word out, but you need to know how to work on these tactics to make your event a great success.

This news article is brought to you by REMODELING - where latest news are our top priority.

The Best Marketing Advice I Could Ever Give

Unique Selling Proposition

What is it?

It's the one thing you can hang onto that separates you from your competition.

It's what Wal-Mart has with their cheapest prices.
What McDonald's has with their fastest service.
What FedEx has with their overnight shipping.

A USP is something that defines your success. It's that one thing that makes people choose you over anyone else. The clearer and more unique your USP is, the easier it will be for you to recruit people. The easier it will be to sell your products to them.

You must strategically craft your USP to position yourself apart from everyone else.

"But how do I do this?" you might ask. You do this by being yourself as best you can. Being as 100% authentic as possible.

Don't try to be someone you are not. People can easily see through you if you are not being yourself. They won't trust you. "Faking it" will cause you to come off as uncomfortable to your prospects. They will see this and think you have something to hide.

In creating your unique selling proposition you have to first have confidence in yourself. You have to have confidence that you are good enough. You have to believe that you are a leader that people must follow. I mean...how do you expect to earn six figures and have an organization of thousands of people if you don't believe in yourself.

People follow leaders. People go to your blog for perspective. They want to see your point of view. They want to see how you deliver it. A lot of times, they're interested in your character more than your content.

I can tell you from personal experience that it's the messenger more than the message that matters. Example: two networkers from the same company pitch the opportunity to the same prospect. The prospect decides to join one guy over the other. Why? The messenger. Because of this, you have to make sure people have a clear vision of who you are, what you stand for, and what your strengths and weaknesses are.

It's important for people to know about your background. What career did you come from? How did you get started in this industry? These insights into your past are what separate you from everyone else. There is not one person in this world who has the same background and same experiences as you. Your past is part of your USP.

Your teaching style is also part of your USP. This includes your tone of voice, the rhythm of your voice, the type of communication you use. Whether you use imagery or not. The types of stories you tell...etc....

Being as transparent as possible is the best way to go. And frankly, in this day and age it's the only way to go especially if you're just starting out. Let's face it, when you're just starting out you can;'t offer the best training on prospecting or online marketing. When you're just staring out you can't offer much of anything. The only thing different and unique you could offer is you...That's it. No "ninja" strategies or "never before seen expert advice". Just you.

This is why the absolute best marketing advice I could give you would be to believe in yourself. Have confidence in yourself. Know, with a passion, that you have value to offer. Don't know what to offer? Don't worry. If your intentions are good you will find value to offer. You could share with people what you've read or seen in other trainings. Remember, there's no need to reinvent the wheel. You don't have to come up with an idea no one's ever thought of. Just focus on sharing with people your experiences. Focus on helping people and solving their problems. If you concentrate all your efforts on that, your USP will work to perfection.

And to reiterate...None of this works if you don't have yourself established. What do I mean? You have to believe that you're good enough. Believe in yourself. It's the most powerful advice I could give you. And if you don't have enough confidence in yourself quite yet, know that I believe in you. I believe in you because I know there is greatness in you just like I know that about myself. Take that and run with it. It's the best support I could give you. I know because that's what I was told the same thing too and that's one of the reasons why I have confidence and why I believe in myself today.

Now go out there and focus on giving value. People will thank you for it. People will join you for it. You will feel good when you read positive comments about the value you've provided. The more you believe in yourself, the more success you will have.

This news article is brought to you by MOVIE GOSSIP NEWS - where latest news are our top priority.

Customer Satisfaction Surveys - The Powerful Tool That Gets Ignored

Do you know what is one common mistake that many business owners nowadays tend to make in running their companies? They ignore the importance of proper customer satisfaction surveys, thinking that this doesn't benefit them in any significant way. And while it's true that in some small cases you might be running a business aimed at a niche of the market that wouldn't pay much attention to your surveys, in the general case you can actually benefit quite a lot from having a survey ran periodically in order to gauge the opinions of your users and figure out if anything's going wrong in your business.

The thing is, customer satisfaction surveys do have the potential to be annoying and useless, but only when they have been designed improperly - if you're using the right companies for this service, you can gain a lot from it. It's not just about learning if your customers have a problem with the way you're running your business - in many cases, a good survey can let you know if there's anything you can do to improve your quality of service and bring your customers something more relevant to their interests. This is one of the crucial points of most marketing campaigns, and if you want to avoid spending a lot of money on such schemes, you should definitely look into the opportunity of utilizing customer satisfaction surveys.

Like we said above, it all comes down to using the right service - many companies on the market offer the service of running surveys for you, but the quality of that service can vary significantly from one company to another. That makes it important to take some time and compare the deals you have available carefully. As a business owner, you should be more than familiar with this concept, and it shouldn't take you too long to figure out which companies are worth using, and what they can offer you.

Something important is that you continuously probe the opinions of your users - not just on a one-time basis. That is, try to integrate the customer satisfaction surveys in a way that people can do them every now and then, which can provide you with invaluable feedback regarding the quality of your services - you can even use the results to figure out if you've been improving or degrading the quality of certain aspects of your business!

In the end, you'll find that using customer satisfaction surveys properly is something that can have incredible benefits for your business and it can result in great progress for you, while also saving you quite a bit of money on advertising campaigns. It all comes down to using this service properly, and like we've already said, this equals hiring the right company for the job. Take your time, figure out which the best companies are, and soon enough you should be on your way to improving your business tremendously. Later on you might even expand the surveys to make them even more productive and valuable with their feedback!