Maximize Success With Your Trade Show Stands Without Getting Stuck In A Rut

Veteran participants of the marketing convention circuit understand firsthand the many distinctive features and benefits yielded when working trade show stands. With more experience and practice comes a certain level of confidence and presentational ease for companies of any size and scope. After the first few years, savvy entrepreneurs often find they've gotten their display for a trade show down to almost an exact science. And that's a good thing, right?

Are You Putting The R-U-T in your Trade Show Stand's Routine?

Well, yes and no. There is certainly something to be said for being familiar with the successful exhibition of trade show stands. However, some businesses often find that their display for a trade show has started to feel less like an engaging and well-oiled routine and more like a rut. Like any marketing resource, in order to maximize efforts and guarantee the best return on investment, it's always important to keep things looking and feeling fresh. If you feel like your trade show stands and presentations could use a little renewed vigor, read on. Understanding a few simple tricks can help you go from a rut to rejuvenated energy quickly!

Key Methods To Revive Your Display For A Trade Show

One of the easiest ways to breathe some new life into your business' performance at industry events is to focus on the booths and stands themselves. All too often, companies rely on the same displays and graphics year after year. Fortunately, tweaking stands and booths can be a simple and inexpensive task. Partner with a reliable design firm to revamp the esthetics of your booth and watch how quickly the energy of your team changes as well. Don't think you have the budget for an exhibit enhancement? That's okay - a reputable firm will also be able to create some customized banner stands that can quickly change the look and feel of your overall displays.

Beyond the booth itself, it's important to consider other ways to modify your marketing convention routine. Part of your current rut may hinge on attending the same events each and every year. Check out the list of events that your business always participates in and carefully determine the type of return on investment you're actually getting from each. Yes, you'll want to stay with the ones that yield the most impressive returns, but don't fear scratching off a few that just aren't cutting it. Instead of spinning wheels needlessly just because it's what you've always done, use your free time as an opportunity to check out new functions.

Finally, always use your staff's brainstorming capabilities to help keep things new and fresh beyond the trade show stands. Rather than simply going through the motions at each function, hold a meeting beforehand to strategize participation. Things like staying at a new hotel, setting up the display in a new location, offering a different promotional handout, etc. can all be ideas worth considering to ensure that your business keeps things from getting stale at any function.

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Promotional Models For Field Marketing

For any business owner, promoting his or her brand is the main deal and very important too. They have to find out various ways of promotion of all their products. It is a way of making potential consumers aware of their brand. Till the time consumers will not be aware of your company, they will obviously not come towards you. Hence, promotion is the tool to make your company stand out amongst all other companies and also to create awareness amongst the probable buyers. It can be done in innumerable ways. One can use the print media, television advertisements, radio, personal media and many more.

These days a new trend has come up in this field. This trend is the promotion of products by holding small events in malls and such similar places. For example, the company will hold a five day event in a mall and in those five days it will do heavy promotions of the brand. It will hire a few actors or models who would be interested in helping out. So in this manner the purpose of field marketing will be fulfilled. Field marketing is basically the concept of giving samples and showcasing products on the field. This procedure requires manpower, resources and a bit limelight. In the manpower, the company can hire models that would willingly do their work of promotion. These models will be called as the promotional models. There are a few event management companies who handle everything related to such events. Such companies help the promoting company with hiring promotional models. One can simply look over the internet about any such event company in order to list out their event activities. These kinds of organizations are a great help as they will do everything that you ask them to.

The end result produced by an event organization will be extremely satisfying. One can simply fix a meeting and chalk out all the activities of the event that have to be done. Preparing a list of activities is extremely important as it allows the other party to carefully follow your needs. The fee should be discussed beforehand so that later there are no problems. Also, it is important to prepare a budget first. This will help you immensely at the time of preparing a list of all the activities to be done. It will also give you an assumption of how much you will spend and how mush money you will save. Hence, if you too are a business owner and wish to hold an event like this, then do not hesitate in contacting an event management company today.

7 Top Reasons Why You Should Become an Affiliate Marketer

1. Affiliate Marketing can work for anyone.

No matter your age, where you live or your background, you can become an affiliate. You simply need internet access and basic computer skills. You don't need to be a web development guru or an expert writer.

Most affiliates start on a level playing field, and learn by taking action. Many merchants who rely on affiliates for their marketing will provide advertising banners, emails and even articles you can use in your campaigns.

2. You have a wide choice of programs and products.

There are literally thousands of markets and people you can promote to. Each one has needs and wants, problems and desires. You just need to select one that appeals to you, and go to work.

Your biggest problem may be that there's too much choice, and you'll have trouble making a decision what to market. This doesn't mean you should just choose one product.

3. You're not tied to any one particular product.

Once you've selected a particular market - let's say weight loss, for example - you don't need to stick to just one product to promote.

Unlike most MLM business opportunities, you are able to choose a variety of products and services in your chosen niche. Within the weight loss niche, you could promote diet books, exercise programs, nutritionals and exercise equipment.

The key is to try several, and see which ones perform best for you.

4. It costs very little to get started.

You can get started with absolutely no investment, but that's likely not the best way to go. Every real business requires some initial monetary investment.

Start by investing in a domain name and web hosting. Domain names run about $10, and you can get web hosting for $10 per month. Set up a blog. This will be your sales and marketing hub, where you'll write articles, reviews and even videos.

Actually joining affiliate programs is free, and there are many ways to promote products for free.

5. All the 'grunt work' is done for you.

The merchant you are affiliated with handles all the delivery, payment processing and customer service for you. All your time is invested in the marketing and promotion aspect of your business.

6. You can set up several hubs.

There's no need to focus on just one topic or market. Once you have one up and running, and making you money, choose a second topic to focus on. All successful affiliate marketers promote a variety of products, to an array of markets. Not all will be equally successful, so setting up multiple hubs and marketing sites is just good business.

7. There is little or no risk involved.

By marketing someone else's products, you never need to spend time and money doing the thorough market research that's necessary in creating a product. That time consuming, expensive and risky job is done for you.

Where you will spend money is when you want to save time - placing paid advertising in addition to free, and outsourcing tasks that you don't like or feel you can't do well.

Affiliate marketing is a huge business, both online and off-line. It is here to stay, and there's a lot of money to be made. More and more people are turning to the internet to research products and buy, so why not take advantage of this growing trend and global marketplace?

Get High Returns On Your Investments Using Marketing Video

With commercial market filled with all kinds of products, every customer today, before purchasing a product, wants to know whether it would benefit him or not. He also wants to know whether he can trust the company of which product he is purchasing. Businesses also at the same time look forward to satisfy their customers on these points. Marketing videos are proving to be a boon for businesses in this regard. Technology has today made marketing videos turn from a boring, non interactive audio video presentation to hi-tech, interactive presentations. Neither are they same as they used to be a couple of years ago nor are they viewed in the same fashion or with the same age-old mentality.

A study by 'Eye View Digital', an online website, shows that using video on landing pages can increase conversion by 80%. This shows that marketing videos, in one or the other form, have today caught everyone's attention. And this is happening for all the good reasons. First and foremost, they are no longer there just to push a product on people; instead they are doing more than advertising a product. In other words, they are giving a wholesome experience to their viewers, not letting them feel the burden of getting informed through a commercial.

Businesses are exploiting the power of marketing videos to the best of their commercial advantage. Let's see some of the advantages associated with a marketing video:

1. They are easier to create.

2. They are accessible to one and all.

3. A marketing video of one or two minutes duration can convey the message of a full-fledged website.

4. They can be played both on and off-line.

5. They can be watched for fun as well.

6. By uploading them on networking sites such as Vimeo and YouTube etc., they can be made to go viral.

7. They can launch a product as soon as they are manufactured, thus saving enormous business hours of a company.

8. They simplify the movement of ideas.

9. They are quick to grab everyone's attention.

10. They can also give a demonstration of a product by showing its view from all the angles, plus an aerial view of a product can also be shown. For example, if a property is to be sold, showing its aerial view can really convince a costumer in going for it.

11. They target a specific set of audience.

12. They can animate a thing to the minutest detail, like a strand of hair can be shown with the number of split ends it has.

13. Being in the form of a story, they never make viewers hit the 'stop' button while they are watching them. Plus, according to 'Com Score', site visitors who view video stay two minutes longer on average on a website. This can further assist businesses in getting their messages stay longer in viewers mind.

Marketing videos have today made inroads in all the commercial sectors, be it education, entertainment, shopping or any activity for that matter. Being a mix of entertainment and infotainment they have made everyone fall in awe with them.

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Mobile Promotions

What is a mobile promotion? When you talk about marketing to a broad audience that is interested in what your company has to offer, you have to think about the best mediums for reaching that audience.

Mobile technology has advanced significantly in the past few years and is even starting to surpass the Internet in the number of real users. When you start to develop your new marketing strategy, it is important to consider all active and efficient mediums for reaching your audience. Mobile promotions is rapidly becoming the most efficient marketing outlet available to corporations all over the world.

How Do Mobile Promotions Work?

The concept behind this marketing approach is actually very simple. Mobile marketing works in much the same way that email marketing works. An Internet marketing company reaches out to people who text and asks them to sign up to receive marketing messages from qualified organizations. A "qualified organization" is one that offers a product or service in-line with what the consumer opted-in for.

For example, if a consumer agreed to receive the newest deals on athletic shoes, then sending that person pain medication marketing messages is a violation of the agreement. If you send people the information they are looking for, then they will read it.

Why use Mobile Promotions?

There are over 5 billion mobile devices active in the world and they are all destinations for effective mobile text messages. The Internet is starting to show that it is not tethered to a desktop computer or a networking cable. Billions of people all over the world access the Internet through their mobile devices and all of those people also receive texts every day.

It is estimated that there are millions of texts sent every minute around the world. This indicates that people are not only comfortable sending and receiving texts, but they prefer it over email.

How Do I Reach My Customers with Mobile Promotions?

A good Internet marketing firm is going to segment its mobile marketing lists based on your company needs. If you need your texts to go to everyone who opted-in to receive text messages about auto parts sales, then that is the audience you will reach. But you may also find value in texting messages to people who wanted information on customizing vehicles and restoring old vehicles as well.

You determine your target audience and your Internet marketing firm will supply you with a list of prospects eager to receive your messages. You will reach tens of thousands of people instantly as opposed to having your message sit in an email inbox for days.

Do Mobile Promotions Work?

Approximately 97 percent of every text message that is sent is opened by the recipient. This percentage is higher than email marketing and significantly higher than standard mailings. If you want to reach your target audience, then sending out text messages is absolutely the way to do it.

A small business owner should utilize technology to his advantage. By signing up for a mobile marketing program, you will reach thousands of new clients every day and significantly increase your business. For more information on a Mobile Media Platform for easy, powerful, cost effective and cutting edge mobile promotions.

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Tips and Tricks for Using QR Codes to Increase Car Counts in Your Auto Repair Shop Marketing

QR Codes are and excellent method of directing interested prospects to the specific information that they're looking for. QR Codes are the 'funny looking little boxes' that look like some kind of strange bar code. Well, that's pretty much what they are. But you can really use them effectively for your Auto Repair Shop marketing and increase your car count.

The QR codes are getting more popular every day. They're the little squares that look like a 'funny' bar code made up of squares. In fact, they are bar codes. They are referred to as a 'two dimensional' bar code.

You're seeing them in more ads, signs in restaurants and even in retail stores and magazine ads. They're function is to get customer response and show interested users the information they want. They are perfect for the auto repair shop marketing because you can use them to direct prospects and customers to the specific information that they're looking for.

Consider all the different services you provide. Things like Front End, Brakes, Alignment, Tire Balancing, Oil Lube and Filter Change, Air Conditioning. The list goes on and on.

Now create an information page for your mobile website and a QR code to direct smartphone users right to that page. What' best is that they are free to generate. There's countless websites that let you do it online in a couple of seconds.

Just remember, that when you're using a these codes, it's a mobile user (with a smartphone) that's going to scan it. So don't do anything foolish and like direct visitors to a regular website that they can't easily view.

So how do you use QR codes effectively?

SEASONAL PROMOTIONS: Consider providing details on your A/C Check and Services on one page of your mobile website. Create the QR code and direct visitors right there. When they see the sign; Are you Hot? Cool off with our A/C Special Services and the code, you will attract visitors who are interested.

SPECIFIC SERVICES: Do you specialize in your auto services? Are you all about tires and brakes? Create the pages that detail the information about those services and direct visitors right to them with a QR code.

REGULAR SERVICES: Create pages on your mobile website with your recommended services for vehicles with 25, 50, 70 or 100,000 miles. Create a QR code for each. That way, if your customer has a car with 100,000 mile or more on it, they're not going to see (and waste time) looking at information about cars with much lower mileage.

PHONE CALL: Yes, you can generate a QR code for a phone number. Instead of people trying to remember your number or jot it down, your sign or ad spot can include one so it makes it easy to call you. When it's scanned, the user's phone is brought up on their screen with YOUR PHONE NUMBER automatically inserted. No guessing there!

SPECIAL OFFERS - O.T.O's or ONE TIME OFFERS: Direct users to your Current Promotions page when you advertise 'Save on Auto Repairs' and a QR code to take them right there.

Using QR codes take your prospect or customer right to the information they're looking for. That way, they are left stumbling around your website trying to find it. If they are mobile, they won't even look. Most smartphone users say they will click away from a company directing them to their regular website because it's too cumbersome to use. Sure they can 'pinch' and 'squeeze' to zoom, but most just click away to the competition. That's not going to help YOUR car count, is it?

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SEO Versus PPC - Think of Them As Your Online Assets

In this post, looking at the on-going debate over SEO versus PPC and which is better, we'll also talk about the fact that "timing is everything."

Both marketing methods can be rather expensive, so your resources may determine which type of campaign you'll run. If you have plenty of capital to spread around you might want to exercise both options. With PPC, you pay for ads to run and then also pay per click from a visitor, thus the name. With SEO, you pay to have a professional, content rich website built with proper keywords and back-links in order to get first-page ranking. Either way you go, it can get rather pricy real fast. If you want to do the work yourself, there's a learning curve in both situations.

We'll examine the time factor in two ways - the time you invest into the project and also the time it takes to see a return on your efforts. The time and energy you pour into SEO is primarily in the beginning (doing keyword research, building your website, sprinkling content with back-links which all must be done precisely according to the rules governed by the search engines). With PPC, there's not near as much work at the start, but constant monitoring and tweaking is necessary throughout the campaign.

Absolutely, if you need fast results like yesterday or if you have a time-sensitive weekend special going, then PPC is your answer. PPC brings traffic almost immediately and lots of it. Conversely, SEO has a much longer gestation period. Another scenario where PPC is the winner is when your business is new and you want a tremendous impact with a large amount of visibility to a targeted sector and/or geographic area. Seem too good to be true? Well, it's true and there is a catch. That's coming later.

Think about SEO as a less risky investment which yields a more long-term profit. Also, one could think of it like writing a book that winds up on the best-seller list. Once you've done the work, the royalties from those sells keep coming in for many years to come even though you're not still working on the book. With SEO, the same is true for the most part. Now, you update and add information to your website from time to time, but it's not labor intensive. After the website and quality content is in place as a strong infrastructure, it's not going anywhere. And you can enjoy sustained traffic for a long time to come plus the effects of URL recall. Once you've gotten ranked on the first page of Google, it's much easier to camp out there. Whereas, if you're shelling out several thousand dollars per month for PPC ads on that highly coveted page, the day you stop paying, the ads stop and all your traffic goes bye-bye. You got it, that's the catch with PPC. Am I beginning to show my bias?

In this ubiquitous debate, hardly anyone talks about the psychology of it all. So let's go there. Do you like walking onto a car dealership lot and strolling through the vehicles until YOU FIND what you're looking for? Or do you like it when the salesperson marches right up to sell you something just because you're there? The internet stats will prove my point. Consistently, somewhere between 80-90% of all online clicks are done on the organic search results, NOT on the ads at the periphery of the page. With the organic search, the person gets to browse around and FIND what they need. But the paid ads are strategically placed to sell the person simply because he or she is there, on the page. Enough said.

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Why Custom Presentation Folders Are a Valuable Asset to Your Company

I think you'll be surprised at just how many different ways there are in which you can use custom presentation folders. If your company isn't currently using these, and you're wondering why you should go to the trouble and expense of having custom presentation folders made for your business, take a moment to read through these different ideas and learn how versatile a tool they can be.

The most obvious use for custom presentation folders is within the sales or marketing field. Simply assemble an informative and useful collection of papers and leaflets and put them neatly inside your beautifully designed folder. This gives a professional impression to your potential customer in an instant, and ensures your marketing material is easy for them to find later on once the initial sales meeting is over.

Real estate agents use custom presentation folders to great effect when sending details of a property to a potential buyer. Not only does it show that the real estate company itself is extremely professional as a business but it also ensures that the buyer can easily locate and access the relevant information when it's needed.

Perhaps your business is planning to launch a new product or service and you're working on drumming up some media interest? There is no better way to catch the attention of journalists than to send them the relevant information contained within a folder.

You're probably beginning to see the essential advantage of custom presentation folders by now. You are able to mix and match different literature, along with photographs, price lists and other relevant information, into a package which is absolutely suitable for the occasion. You can change the mix of documentation as many times as you like, yet everything is still neatly presented within your folder. Your company's name and logo are on the cover, and the whole package is clearly identifiable as coming from you.

Companies who provide staff training will find custom presentation folders immensely useful. Each delegate who attends the training can be supplied with all the relevant handouts and follow-up information, conveniently presented within a folder. This ensures that everything stays together, and that it's kept in good condition for future use and reference. It's very frustrating for an individual to attend an important training course only to lose the reference material soon afterwards!

Choose your printing company with care and make sure you obtain the very best value for money as well as excellent quality.

People Do Business With People

No matter what business you're in, your clientele is a vital element to your success and development. Not only are they your source of income, they are also a source of information that allows you to grow, improve products, services, and even affect the structure and function of your business.

Through Customer Relationship Management, businesses are able to deliver to their customer with a unique connection. Keep in mind that a customer database is comprised of individuals. Each individual is seeks to do business with another individual.

Companies, small and large, while comprised of a group of individuals are always represented and associated with the "one person" who interacts most with the company.

Today our many digital tools, made to simplify the relationship between a business and their clients, often are the very items that make the interaction impersonal. Even with social media, you must have a specific focus of creating a relationship with your client or you can fall into the practice of merely broadcasting to the masses in your social platforms.

Your personal brand and customer relationship management

In a recent conversation with J.P. Narowski, CEO of KarmaCRM - a web-based small business customer relationship management system, he shared that part of the reason he developed KarmaCRM was because of the impersonal nature of customer relationship management (CRM ) systems:

"For about six months I tried every software package out there because like most developers I resisted the urge to reinvent the wheel. I was looking for a simple, fast tool that would allow me and my sales guy to work on projects together. All of the packages seemed to fall short."

In our discussion, he revealed that the reason he named the business KarmaCRM was:

"Because I wanted to bring some harmony and balance back to the CRM world. I also think the best sales people are not just selling their product but helping out their customer in a number of ways because they want to. Therefore the customer is more comfortable with them and their services, and it comes back around in business. Do good to others and treat the right and your business will grow (karma) type of thing" explained Narowski.

Small businesses let your personal brand shine through

If a business spends time getting to know their clients and customers they can better serve their needs. As you become better acquainted with individuals, you can prepare for trends and evolve with the demands of your audience.

It also give you "space and time" to let your personal brand shine through.

In the hustle and flurry of activity that we do every day, it's often too easy to fall into becoming disconnected from our connections and even disconnected, in their mind, from the very personal brand that brought them to the table.

What I appreciated with my discussion with J.P. Narwoski, is that he focuses on growing slow so he doesn't lose the focus of creating good karma which is really the unique promise of value for his brand.

In their shoes

I focus on small business owners and entrepreneurs who are in a unique state of transition. They have a personal brand and its one strong enough that they know their unique promise of value; it's expressed in everything that they do, touch and say; and the expression of it is evolving. Why? Because they are beginning to grow and develop their business to a point where it becomes more than just "them" interacting with their customers and the successful extension of their brand is where the struggle lies.

And, that's why I'm always on the lookout for good tools. From Hootsuite to manage your social media interactions and tracking, to Do.com to measure your projects or from KarmaCRM to manage your customer data to WhenIsGood.net to managing your meeting scheduling - every tool I use focuses on automating the process but not the relationship.

The relationship and connection is very personal and need to remain so.

What do you to keep things personal in your business?

Important Ways To Keep Your Staff At Their Best While Manning Your Business Trade Show Stand

Every veteran convention participant recognizes that, when it comes to successfully working the trade show display circuit, there are two critical components that come into play. What's the first factor to consider when striving to achieve a positive return on investment? Unquestionably, this falls on the business' trade show stand itself.

It's no secret that garnering the attention of the wandering masses at these industry functions is of paramount importance. In order to effectively entice and inform the consuming crowds, each attending organization needs to have a trade show stand that delivers something distinctive that the competition just doesn't offer. Whether utilizing an elaborate stand replete with several attention grabbing features, or opting for simple banner stands that visually compel the wandering crowd, having a unique display is an important piece of the achievement equation.

Beyond The Trade Show Stand: Consider Your Most Valuable Asset

However, beyond the stand design, businesses truly looking to capitalize on the many opportunities presented at these events also need to consider what should be their most valuable asset: their employees. It is vital to never underestimate the importance of staff members manning the trade show display in the overall success of the event. Once visiting guests stop into the stand, it is completely up to your team to connect with and, hopefully, convert each person into a viable lead for your organization. Just like your business' stand, you need your staff to stand out from the competition. They not only need to consistently be dynamic as they engage with the attendees, they also need to embody a professional and polished representation of your organization.

Key Methods To Help Your Staff Shine At Every Trade show Display

Want to make sure your staff makes as big of an impact as your trade show display? Employing a few simple techniques can help ensure that your team is always the one to watch at every event. Always consider:

Trade show display training: Professional training can make a huge difference in your team's polish and performance. Even offering a few onsite sessions can make a major impact.

Customized stand flooring: Most events can stretch on for hours, leaving your staff on their feet all day long. Partner with a reputable design firm that offers customized (aka padded!) flooring. An experienced provider will offer various options that meet a range of price points to ensure you get an ideal complement to your already existing trade show display.

Wardrobe requirements: Beyond flooring options, always consider other ways to help keep your team feeling energized and comfortable. Wardrobe is a great way to help ensure that your employees are ready for the long day of standing they have ahead of them. While looking professional is always a must, always encourage them to wear their most comfortable shoes while manning the exhibits.

Scheduling needs: If you want your employees to always look refreshed, offer scheduled breaks throughout the event. The hours manning the stands can prove grueling. In order to keep their energy levels high, create a specific outline of breaks that allows staff members to get away from the stand, but still maintains adequate coverage at all times.

Keeping Your Business's Expansion Steady

Building a successful business is a challenging ordeal all the way through - some people might tell you that it's difficult to get started, others will assure you that the real challenge starts once you've really hit it big, but the truth is that the whole procedure is riddled with challenges all the way through. It's important to know how to handle those problems in a responsible and thoughtful way, as this will ensure that you'll be able to keep up with the growth of your operations.

The most common problem people seem to encounter is coping with the sudden surge in their progress. At some point, sooner or later your business is going to bloom dramatically - it might be just random luck that you've struck it big with a specific product, but you never know if that expansion is going to happen over a prolonged period of time, or literally overnight. This makes it important to be prepared for when that moment happens, and know exactly what you need to do to avoid going under because you're unable to handle all the extra challenges that have suddenly come up.

Remember that keeping yourself well connected is very important - even if you're not using those connections at the moment, you never know when you might need a certain service later on. If a supplier offers you good rates but they only work with larger shipments than the ones you're ordering regularly, don't just throw away their business card - keep it for moments like this one exactly. Because when you suddenly need to fill in an extra supply channel that also happens to be quite wide, you can't just go around looking for the first company to come under your sights and hire them - you'll need to make an informed decision, ideally knowing in advance who you'll work with.

Don't go crazy on expanding your workforce - this is another common issue faced by people who're trying to handle with the expansion of their businesses. It might seem right now that you suddenly need tons of extra people to handle all the additional workload, but think straight for a second - is this perhaps some temporary state? Maybe the recent hit you made on the market is going to die down in a week or two, leaving you with people who suddenly don't have any purpose in your company? Only hire as many extra helping hands as you truly need, and ideally try to take on some extra work yourself to help out everyone around you.

The main point here is - don't go over your head. You might get inspired to try out all sorts of creative things once you've gotten a taste of success, but keep your head straight and keep thinking realistically. Save your income and invest it properly, and keep the expansion of your company steady and smooth. Sooner or later you'll stabilize and you'll start handling the new situation just as easily as you coped with the previous state of your company!

This article is sponsored by medical case study.

Why You Should Consider Outsourcing Your Telemarketing To Specialized Providers

Although telemarketing may get a bad wrap at times, it is still an effective way to market products to individuals. Most companies try to hire an inhouse telemarketing team, and that may not always be the best option available to them. I would recommend to most, that they look to outsource to a telemarketing company that has all of the resources, staff, and experience available to help them to be as profitable as possible in their marketing efforts. A few reasons why you should look into outsourcing your telemarketing services to a provider include some of the following;

They Have The Experience

A solid telemarketing company will have pre-trained employees that have all been trained in the art of selling through speech. It would take a lot of time to train your own employees on how to sell through the telephone, and you could save a lot of money on startup costs, especially in training, by hiring a telemarketing company to do so for you. Since these individuals are already trained, there will be minimal startup time. This can be beneficial because if you are looking for telemarketing services, you are more than likely looking to start the marketing quickly. Individuals that work for a telemarketing company and provide telemarketing services have already been trained, and know how to handle the customer service end of the transaction.

Reach More Consumers

Telemarketing is great because it will allow you to reach a large number of consumers. Marketing through the telephone is much easier than doing business-to-business marketing in a physical environment, and allows you to get more bang for your buck. The ability to reach more customers, means that you will, in all likelihood, be able to make more sales. A good telemarketing company can give you an idea of the returns that you can expect in the conversion rate that they may or may not be able to provide.

Build Brand Awareness

With a number of solid leads, telemarketing can also be a great way for your company to build brand awareness. By getting your company name in front of large amounts of people, you can have a solid brand building marketing campaign. By marketing the individuals that are already interested in your product, you can be certain that you will be able to generate some sales, or least make more consumers familiar with what you provide. This is a great long-term marketing strategy, and definitely put your business in the minds of hundreds, if not thousands of potential consumers.

Telemarketing can be very beneficial for large businesses and small businesses alike. The ability to market your products, quickly, over the phone can help you to generate sales, leads, or build brand awareness over time. As stated earlier, I would recommend that you always look into outsourcing to a telemarketing services provider, that already has experience in space and is able to provide you with an excellent marketing plan for capitalizing on your investment. Although many consider it to be a marketing method of the past, telemarketing can be a great way for you to be able to effectively market your products at a marginal cost.

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Marketing Is a Lot Different Today In the Information Age

Most new entrepreneurs think they know a whole lot about marketing, but really they don't. Oh sure, they might be able to garner lots of friends on Facebook, social networks, or use trickery tactics like SEO strategies to beat out more legitimate companies online, but how much of that can they really convert to sales, aka; hits don't equal revenue conundrum. Okay so, let's talk because I come from the old school.

You see, when I started my company there was no internet, no fax machines, and portable phones were only for the top executives in corporations or the military, so, you had to do it all in the real world, where it really counts. Now then, recently I read an interesting book, it was written back in 2000, but it foretold much of what we see today, namely that "everything" had changed "forever" and it would never be the same again when it came to marketing.

I'd like to recommend this book to you because I think it is of value to all the old timers, and all the new kids that think they know everything, but don't seem to be making much money from their marketing efforts. The name of the book is;

"The End of Marketing As We Know It," by Sergio Zyman, Harper Business Press, NY, 2000, 272 pages, ISBN: 978-08873-09830-0.

This author also has real world experience, he was the head of marketing for a major soft drink company, until he started his own marketing firm. He saw the changes with the future of "new marketing" in the information age. He reminds the reader that "popularity online" and hits, or click-throughs is not "making money" because it's the conversion ratios that matter, that's the scoreboard. The clicks or hits are just sparks, so it remains the marketer's job to use those sparks to start a fire.

He admits the value in brand building online; that is getting people to want to buy what you are selling. Still, he points to the science of marketing, the metrics, the math, and the reality of achieving sales goals, not merely attaining traffic. He suggests that marketers online "fish where the fish are" and to target your potential clients online, that clicks are worthless, unless they lead to sales. Perhaps he was ahead of his time. He basically describes the rational for Big Data marketing mining, and how that changes the game completely.

You see, sometimes it pays to understand the cross-over of trends and how to unite the virtual world with the real one, that is if you want to make money and not just get lots of hits and play a popularity game online. Indeed, perhaps the philosophy here, and his arguments are of value even to the know-it-all so-called online marketing gurus. Please consider all this and think on it. I hope I didn't offend you, but if I did, realize you aren't my market, and I don't want or need your hits or clicks, see that point?

Pub Marketing Using SMS

Pub marketing has become much more important in recent years due to the economic situation that we find ourselves in. Because of this, the pub trade has been heavily affected by the fact that people have less money to spend on luxury items and that they are going out to socialise on fewer occasions.

So, how do we get the message across to our customers to make them more aware of the fact that you are still there? You could use traditional marketing methods such as advertising in your local newspaper, handing out flyers in the street, or having posters in your establishment.

Let's quickly go through each of these:

Newspaper Advertising: This method has been proven to work to a small degree, however the simple fact of the matter is that most of us now when we're reading print media have become 'immune' to adverts and so tend to skip over them. Newspaper advertising is also slow moving, ie, you place the advert in the publication today, and it may not be printed for another 5 days. This is not the medium you need if you have a promotion or event you want people to know about tomorrow.

Street Flyers: You could spend a few hundred pounds to get a few thousand flyers printed off with drink promotions that you normally have running in order to hand them out in the street to passing people on a Friday night. The problem with this method is that roughly ninety to ninety-five per cent of people out walking in the street already know where they are going and will just discard the flyer and ignore it. So for the environmentally publican, knowing that they have essentially littered their local area with hundreds or thousand flyers does not always sit easy on the mind. Also, with the remaining five to ten percent of people who do not know where they are aiming for on a night out, you are only likely to capture a small amount of those to walk through your doors. So you have to decide, is it worth paying out to have these printed for a small handful of extra customers?

In-house Posters: These are great for when you already have the people inside your pub, but how will it get them into there in the first place?

An alternative marketing method for pubs is mobile marketing using SMS. This is an old technology used in a new way to get your message out to people and is very cost effective compared to other methods. The reason for this is that under UK law it is illegal to send out unsolicited text messages to people who have not opted in to receive them from you, so those that get them want to hear what offers, promotions and events you're running.

SMS marketing is also hugely responsive. If you suddenly book a band to play that evening, or you are having a particularly quiet night you can type up your message and have it in the palm of hundreds of people in seconds. There is no waiting for a newspaper to be published, no discarding of flyers you've had printed, it literally is instant marketing.

SMS messages also have a ninety-six per cent read rate, which dwarfs the average fifty-five per cent for street flyers, and the approximate ten percent of newspaper advertising.

So what's the advice? We don't suggest that you drop the other forms of advertising mentioned above in favour of SMS messages, however we do strongly suggest that you use mobile marketing in conjunction with other methods. How ever you decide to go about it, as we mentioned Pub Marketing is more important now than ever.

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